Saturday, May 3, 2008

Voice Broadcasting - How It Can Be Used To Improve Your Direct Marketing Response and Build Your Downline - Part 1

This is Part 1 of a 2 Part Series


· Voice Broadcasting Will Make Your Customers Feel Like VIPs
Voice broadcasting can effectively build customer loyalty by offering your clients special sale information and discounts on products and services. Voice mail broadcasts can be recorded by an owner, manager or even a celebrity to make customers feel as though someone important took the time to call them!

· Voice Broadcasting Will Get People To Attend Your Event or Convention
Voice Broadcasting allows you to invite your customers or distributors to your special events by leaving messages they won't forget. The "personal" invitation they receive through voice broadcasting will dramatically increase attendance to any event. This is a great way to increase attendance at distributor conventions for most mlm companies that have annual events like Shaklee, ITV Ventures, Xango, Zrii, Herbal Life, Ameriplan.

· Voice Broadcasting Effectively Supports Direct Mail Campaigns
Voice broadcasting will tremendously increase your response rates to alert prospects that they will be receiving important information from you in the mail within the next few days. Using voice broadcasting to support direct mail is proven to double your mailing response rates! This works great for the people that use Send Out Cards. This will help you maximize your mail campaigns.

· Voice Broadcasting Can Drastically Increase Subscription Renewals
Voice broadcasting to subscribers has been proven to generate more than twice the national average of subscription renewals with an offer no different than the direct mail offer. One of the top
U.S. magazines in circulation recently tested voice broadcasting as a way to increase renewal rates from magazine subscribers that had not responded to at least 8 previous renewal requests. Through voice broadcasting, they achieved a 9.5 percent response rate! AND, the offer was NO DIFFERENT from that in the previous direct mailings, but the conversion rate was different ...more than 60% different! Wow! This will be especially effective if you use the press 1 technology to transfer that person to a live rep to take that renewal live and in real time.

· Voice Broadcasting For Political GOTV Campaigns (Get Out To Vote)
Do you remember getting a call from Hillary Clinton or Barack Oboma reminding you to get out and vote during the latest democratic nominee campaign for presidency? That was voice mail broadcasting at its finest. With the race between Hillary and Barack being as close as it was, Hillary's voice broadcasting message is GETTING THE VOTERS OUT TO VOTE for her. And we all know (a little too well) how close the results are right now. During the last election when it was down to the wire, the Republican Party's voice broadcasting efforts were a key factor to the victory of George W. Bush. Being able to deliver his message "person-to-person" using voice broadcasting was just enough to achieve a stunning victory over a tough rival.

· Voice Broadcasting For Retail Sales
When a voice broadcast was used to help promote an anniversary sale at a audio/video store, the results were simply amazing. In previous years, the store used a direct mail campaign as its only medium to advertise their sales. This year, they decided to test voice broadcasting to supplement their direct mail campaign.









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